Soaring Higher: A Call for Customer-Centric Aviation in Nigeria- By Saleh Adamu Kwaru CNA, FCCSA (USA)
Although the aviation industry in Nigeria is making strides, there remains a crucial need to tighten regulations and ensure that sanctions are enforced where necessary. The lack of due respect for customers has significantly contributed to the observed shortcomings.
This issue manifests in various ways, such as flight delays, inadequate communication, and poor handling of passenger concerns. Every frequent Nigerian passenger has witnessed uncalled delays resulting in missed connecting flights or business engagements. When customers feel undervalued, it impacts their overall experience and perception of the service.
A customer-first approach is essential for the aviation industry to thrive. Airlines must prioritize the needs and expectations of passengers by ensuring timely departures and arrivals, providing clear and accurate information, and addressing complaints promptly and effectively. Investing in customer service training for airline staff can also enhance interactions and lead to more positive experiences for travelers.
Moreover, stronger regulatory frameworks and consistent enforcement of standards are necessary to maintain the momentum of improvement. Ensuring that airlines adhere to operational guidelines, safety protocols, and service quality benchmarks is crucial. When these elements are in place, passengers are likely to experience fewer delays, better customer service, and a more reliable travel experience overall.
Implementing feedback mechanisms where customers can report their experiences and ensuring timely resolution of complaints will also help in elevating the industry's reputation. Transparency in operations and consistent follow-through on promises can rebuild trust and enhance the reputation of the industry.
Ultimately, in valuing and respecting customers rights and obligations, the Nigerian aviation industry can address its shortcomings, leading to a more reliable, efficient, and customer-friendly service. This shift in focus can foster loyalty and drive the growth and development of the sector.